• Had a wonderful experience with Gehrig! He was friendly and professional. I loved how my hair looks and can’t wait to come back!

    -Salena Mason

  • Gehrig is great and made the experience super fun!

    -Michelle Ruckauf

  • Alex always works to give me the look I want and keep my hair healthy!

    -Madison

  • Alex is the only stylist that has been able to keep me on a consistent schedule. She works around my teaching schedule and does an amazing job!! It started with just my hair, but now they do my hair and my kiddos!! ❤️ both Alex and Gehrig !!

    -Angie

  • My experience with Alex was perfect as always, but this time there were a few added bonuses! The new space is so light and airy, and withthe addition of a stylist that does extensions I learned so much! I have never thought about having those to help with my thinning hair, and I am so excited about the possibilities. What an amazingly comfortable environment to learn and explore ideas - no feeling intimidated, or judged. Just a comfy community of friendly and helpful people - LOVE THIS PLACE!!!

    -Mary Katherine

  • It was the best experience I ever had in a salon. Alex is so professional and friendly. En The Process salon me pintaron el cabello y me lo cortaron fue muy buen trabajo

    -Angela Ramirez

  • Root And Full Foilwork, Expert Treatment with Gehrig Turner Always incredible! Couldn't ask for a better colorist.

    -Madalyn

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Your hair doesn't have to be damaged to need a haircut. ✂️ Sometimes a haircut isn't about taking off a lot of length. It's about refreshing the shape, removing worn-out ends, and bringing back the movement that makes your hair feel like your hair a
Client story time: sometimes the goal isn't to go lighter—it’s to get back to the right color. ✨ This client came in with unwanted warmth from previous box color and wanted a softer, more natural-looking result. Rather than simply adding
Good haircuts make life a little easier. The right shape, the right technique, and a little attention to the details can mean less time fighting your hair and more time actually enjoying it. Looking for your next go-to cut? We've got you. ✂️ Cut b
Some hair is meant to blend in. This isn't it. ❤️🦊 A vivid red paired with playful foxtails is proof that your hair can be just as expressive as you are. Whether you're ready for a full transformation or just want to add something unexpected to yo
Unpopular opinion: There is no magic number of wash days. Some hair thrives with more frequent washing. Some doesn't. Your scalp, texture, lifestyle, and styling routine all matter. The best haircare routine isn't the one that's trending—it's
Your blonde appointment doesn't end when you leave the salon. ✨ What you do at home plays a huge role in how your color looks and how your hair feels between appointments. Heat protection, the right shampoo and conditioner, regular treatments, and b
What makes a brunette look anything but basic? It’s all in the details. 🤎 There’s something about the right amount of dimension that makes a brunette feel richer, shinier, and so much more effortless. Not every color needs to be a dram
If you're going to make a statement for senior year, you might as well make it a BIG one. 🐆 A fresh bleached shave + custom cheetah print was the perfect back-to-school transformation for this client. Bold? Absolutely. Personal? 100%. Forgettable?
Morgan said “let’s make it look like it grows out like this” 😌✨ Soft, bright blonde with a seamless blend that feels natural, effortless, and low-maintenance. That kind of blonde you don’t have to think about too much. #Fo
That effortless lived-in blonde look that everyone is looking for ✨ Gehrig created soft, blended brightness with a root that stays natural and grows out seamlessly—so it looks just as good weeks later as it does today. Low-maintenance, dimens
That sun-kissed blonde glow ☀️✨ Alex created soft balayage placement throughout the hair to build natural-looking brightness that feels effortless and blended in every light! #FortWorthHair #DFWHair #Balayage #SunKissedBlonde #FortWorthSalon
What started as a simple root touch-up turned into a full vivid transformation ✨ Lexi noticed black banding on this previously red hair through the grown-out roots and took the time to step back and look at the bigger picture instead of rushing a qu
She didn’t want to be blonde, she just wanted to feel like her natural brunette again ✨ Morgan added strategic highlights throughout her light brunette base to softly blend her greys while keeping everything natural, dimensional, and low-maint
Gehrig did something a little unreal with this one ✨ A blend of blue, purple, and soft pink coming together in a cosmic, multidimensional color that shifts with every bit of light. It’s giving galaxy energy in the best way. #FortWorthHair #D
The Summer Blonde Refresh Bundle is here 🇺🇸✨ Now that the holiday weekend is wrapping up, we’re officially kicking off our July blonde reset. This bundle was created to bring your blonde back to life after sun, chlorine, and summer heat. F
Happy 4th of July 🇺🇸✨ A day for sunshine, summer plans, and a little extra gratitude for the people we get to serve every day. Wishing everyone a safe and happy holiday filled with good company and good hair. Swipe through to see a little sneak
That fresh haircut feeling hits different ✂️ Lexi did her thing
If you love a bright blonde, this is your sign. Morgan created a fresh, high-impact blonde lob that feels clean, bold, and full of shine without getting overly heavy or dull. Bright, crisp, and exactly the kind of blonde that turns heads in every l
It’s the small details and placement that really matter here. Nothing loud, just intentional and blended. Gehrig kept it soft giving her a dimensional base, with a little face-framing brightness and depth to bring everything to life! #FortWo
Nobody talks about how much placement changes brunette hair. It’s not about making it lighter, it’s about building depth and softness in the right places so it reflects light instead of just sitting flat. Alex created a dimensional bru